Privacy Policy

At Northern Shores Coffee, we approach data and privacy as we approach everything we do: we put people first.

As part of our effort to protect your privacy and to comply with applicable privacy and data protection laws, we strive to consider all of our data governance practices through the lens of the recognized principles of data minimization, limited collection, and limited use, among other key areas addressed below. We do so to respect and maintain your trust. In other words, we believe that taking care of you includes taking care of your data and privacy. Grab a cup of coffee and learn more below.

Northern Shores Privacy Notice

Last Revised: January 5, 2023.

Overview

This Privacy Notice describes the types of personal information that Espresso Lane LLC. and its respective subsidiaries and affiliated companies (“The Library, Northern Shores Coffee,” “we,” and “us”) collect, how we use it, how and when it may be shared, and the rights and choices you have with respect to your information. It also explains how we communicate with you and how you can make requests or submit inquiries to us about your information. Our goal is to help you understand how we use your information to improve our products, services, marketing, and interactions with you, as part of our commitment to maintaining your trust. Thank you for taking the time to read and understand our data and privacy related practices.

By continuing to use Northern Shores Coffee services you acknowledge this Privacy Notice, and agree to our Terms of Use and other important policies, all available on our Online Policies page.

Contents

You may skip to the specific sections of our Privacy Notice by selecting any of the sections listed below.

1. Applicability and Scope
2. Updates to this Privacy Notice
3. Information We Collect
4. Sources of Information
5. How We Use Your Information
6. How We Disclose Your Information

1. Applicability and Scope

This Privacy Notice (“Notice”) applies to the websites located at northernshorescoffee.com and thelibrary.delivery, when you visit our stores, and through any other websites or applications owned and operated by Espresso Lane LLC. brands or products that direct the viewer or user to this Notice (“Espresso Lane LLC Services”).

2. Updates to this Privacy Notice

We may update this Notice from time to time. We will notify you of material changes to this Notice and will update the Last Revised date on this Notice. We encourage you to look for updates and changes to this Notice when you access our websites and mobile applications.

3. Information We Collect

When you visit and use the Espresso Lane LLC. Services, we collect the following categories of information:

• Identifiers     – We collect information that can be used to identify you, such as your      first and last name, phone number, your address book, username and      password, email address, postal address, IP address, day and month of your      birthday, and demographic information (such as gender).
• Financial Information – We may also collect information such as your credit      card and debit card information, telephone number, and name.
• Commercial Information – We may collect information about your transactions      in our stores, on our websites or via our various apps including what      products you purchase, how frequently you purchase them, any Rewards or      promotions associated with a purchase, and the products you have placed      for future purchase.
• Electronic Network Activity Information – We collect information related to your electronic      network activity.
• Geolocation Information – We may collect information about your location of your      device, such as information derived from your device (e.g., based on a      browser or device’s IP address). We may also use location-based technology      in our retail locations, to collect information about the presence of your      device, if your Bluetooth is turned on and your device settings allow for      this.
• Audio and Visual Information – We may collect audio and visual information when you      use the Espresso Lane LLC Services. For example, closed circuit video      surveillance cameras (“CCTV”) may be installed at some of our retail      locations to monitor building security and assist in crime prevention,      detection, and investigation, and to ensure the safety of our staff and      visitors to our facilities, and these CCTV cameras may collect audio,      visual, and similar information.  Also, depending on your choices, we      may collect audio information when you use voice ordering.
• Inferences –     We may also collect inferences drawn from the other information described      above.

Additionally, depending on how you use the Espresso Lane LLC Services, we may collect the following categories of sensitive personal information from you:

• Precise Geolocation Information – We may collect information about the precise location      of your device (e.g., GPS latitude and longitude), consistent with your      device settings. We may also use location-based technology in our retail      locations, to collect information about the presence of your device, if      your Bluetooth is turned on and your device settings allow for this. We      may collect this location information or derive it from your GPS, WiFi,      Bluetooth or other location-based technology for purposes of facilitating      our services, such as to provide you with information about stores near      you, to enable you to remotely order and pay for our products and      services, or so that you may have certain Espresso LaneLLC products delivered      to you by a third-party vendor.

We may aggregate or de-identify the information described above.  Aggregated or de-identified data that we do not attempt to reidentify is not subject to this Privacy Notice.

Without this information, we may not be able to provide you with all the requested services.

4. Sources of Information

In addition to the information we receive from you, we also receive the categories of information described above from other sources including from other users of Espresso Lane LLC Services (such as when they purchase a gift for you), advertising partners, co-sponsors, internet service providers, data analytics providers, operating systems and platforms, social networks, and publicly available sources.  

5. How We Use Your Information

We use your information for business purposes, including to provide the products and services you request, to perform customer service functions, for security and fraud prevention, for marketing and promotional purposes, and to perform website and mobile application analytics.  We may use the information we collect about you to:

(a)  To Provide Our Services – We may process your information when you access or use the Espresso Lane LLC Services, including to:

• process or fulfill orders and transactions;
• maintain and service accounts;
• support and improve our loyalty programs, such as      Loyalty Rewards;
• deliver gift cards or e-gifts, and any associated      personalized messages, in accordance with your instructions;
• debug to identify and repair errors that impair      existing functionality;
• facilitate the functionality of our websites and mobile      applications;
• process payments; and
• customize experiences and personalization when you are      in and around our stores, if you have given permission for location      sharing.

(b)  To Communicate With You – We process certain information in order to communicate with you in relation to your accounts, our services, our marketing, and your requests, including to:

• provide customer service, including when you interact      with our customer service agents through our website’s “live help” chat      feature, and requests for information;
• communicate with you about orders, purchases, returns,      services, accounts, programs, contests, and sweepstakes;
• send you personalized promotions, content, and special      offers;
• communicate with you about our brands, products,      events, or other promotional purposes;
• implement your communications preferences, such as      sharing information with our business partners so that they may email you      about their promotions, products and initiatives; and
• provide important product safety information and notice      of product recalls.

(c)  For Research, Development, and Improvement of Our Services – We want to ensure that our website, mobile applications, and services are continually improving and expanding so that we meet and exceed your needs and expectations. To do so, we may process certain personal information, including to:

• maintain, improve, and analyze our websites, mobile      applications, ads, and the products and services we offer; and
• help to ensure security and integrity of the Espresso      Lane LLC Services, including to detect, prevent, or investigate suspicious      activity or fraud.

(d)  To Enforce our Terms, Agreements, or Policies – To maintain a safe, secure, and trusted environment for you when you use our websites, mobile applications, and other services, we use your personal information to ensure our terms, policies, and agreements with you and any third parties are enforced.

(e)  To Comply with Applicable Laws – We may be required to process certain information under certain laws and regulations, such as tax laws, as well as to:

• maintain appropriate records for internal      administrative purposes; and
• comply with applicable legal and regulatory      obligations, and respond to lawful governmental requests, as needed.

(f)  Targeted Advertising – We may process your information to provide you with targeted advertising (also known as cross-contextual advertising and online behavioral advertising) and offers and promotions that you may be interested in.

(g)  With Your Consent – We may process certain information in order to fulfill any other business or commercial purposes at your direction or with your consent.

6. How We Disclose Your Information

We disclose your information as needed to fulfill the purposes described in this Notice and as permitted by applicable law.

(a) When We Work Together– We may share information between and among Espresso Lane LLC, its subsidiaries, and affiliated companies for purposes of management and analysis, decision making, and other business purposes. For example, we may share your information with our subsidiaries and affiliated companies to administer our loyalty programs, process orders and requests, and expand and promote our product and service offerings.

(b)  When We Work with Service Providers & Business Partners – We may share identifiers, commercial information, electronic and network activity, geolocation and precise geolocation information, audio and visual information, and inferences, as described above, for a variety of business purposes, such as payment processing, website and data hosting, location mapping, product and service delivery, customer service, advertising and marketing (including counting ad impressions, ensuring compliance with industry standards, personalization, analytics services, security and performance monitoring, maintaining and servicing accounts, processing or fulfilling orders and transactions, verifying customer information, research, auditing, and data processing. We strive to contractually prohibit these service providers and business partners from retaining, using, or disclosing your confidential personal information for any purpose other than performing agreed upon services for us.

(d)  When We Work on Business Transactions – If we become involved with a merger, corporate transaction or another situation involving the transfer of some or all our business assets, we may share your information with business entities or people involved in the negotiation or transfer.

(e)  When Sharing Helps Us Protect Safety and Lawful Interests – We may disclose your information if we believe that the disclosure is required by law, if we believe that the disclosure is necessary to enforce our agreements or policies, or if we believe that the disclosure will help us protect the rights, property, safety of Espresso Lane LLC or our customers or partners.

(f)  When You Give Consent – We may share information about you with other companies if you give us permission or direct us to share the information.

(g)  When You Post on Our Websites – If you post information on a blog or another part of our websites, the information that you post may be seen by other visitors to our websites.  We are not responsible for the information you choose to submit in these public areas.

7. How We Protect Your Information

Espresso Lane LLC uses reasonable technical, physical, and administrative security measures to reduce the risk of loss, misuse, unauthorized access, disclosure or modification of your information. However, no security system is perfect, and due to the inherent nature of the Internet, we cannot guarantee that data, including personal information, is safe from intrusion or other unauthorized access by others. You are responsible for protecting your password(s) and maintaining the security of your devices.

8. Contact Us

We welcome your questions, comments and concerns about privacy. Please contact us by postal mail at: Espresso Lane LLC, The Library, 1323 3rd Street, International Falls, MN 56649.